Section name
The first paragraph has to briefly describe, in 2 sentences or less, which benefits the current section is.
A callout highlights a small section of a page. The text should provide an information scent for the link's target.
The order of the benefits is irrelevant, but titles need to be focused and short. When in doubt, alphabetize.
The text should be edited in order to have the columns have comparable heights on most screens.
End with a short description of what will happen after the next button-looking link is clicked.
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